NOTES

Using Instagram store features make it easy for followers to shop. A call to action feature was enabled in addition to tagging the product worn in this lifestyle photo.

NOTES

This product photo highlights a collection of items available in this Instagram store with a quirky caption that displays the light-hearted personality of the brand.

NOTES

This post was a community builder. Followers were invited to contribute to future content. Posts like these engage followers in fun ways.

NOTES

Quote images and thought leadership reels are used to increase reach. This account also sees engagement increase through these types of posts.

NOTES

It’s valuable for this audience to know the name and face behind the gorgeous kitchen and bath renovation pictures. This post introduced the audience to the owner and shared her short bio.

NOTES

Highlighting completed projects and tagging their location brings brand awareness to this small business.

NOTES

This beautiful group photo from Ocean Grove’s Women’s Conference was paired with a testimonial from a participant. The goal during this campaign was to build community and user generated content on the platform.

NOTES

Photos of historic Ocean Grove buildings are always treasured by this audience. The caption included an educational note about the narrative of the pictured building and its impact on the community today.